First published in
Thriving Women In Business
By Debbie Mrazek

Every successful business has a sales team that understands the importance of meeting the needs of their clients. One of the most effective ways to do this is by placing sales calls to existing and potential clients every day. Each sales call is about 3 things; serving your customer, maximizing your revenue, and creating a mutually profitable relationship. While there are many different ways in which you can achieve each of these elements, I have provided some helpful information on how to ensure that they are all met all of the time.

Serving Your Customer

This is one of the most important things every sales person needs to do. It is up to you to ensure that your customer is receiving the services and products they need in a timely manner. As a sales person, it is up to you to listen to the needs of your clients, provide them with the services or products they are in need of and do so in a manner that is not disruptive to their business.

Maximizing Your Revenue

Any successful sales person will tell you that each sales call you make has the potential to increase your revenue. What you want to do as a sales person is ensure that you are capitalizing on every opportunity you have to maximize your revenue. This doesn’t mean you have to hard sell your products or services, simply listen to what the client needs and explain how your services or products can help them achieve their goals. In return, this will also help you achieve your goals by maximizing your revenue.

Creating A Mutually Profitable Relationship

Business is all about profits, yours and those of your clients. One of the most effective ways to ensure that your business relationships with your clients are profitable is to listen to what they need and do your best to find the products or services that will help them reach their goals. When you can do this, you will likely have a client that will turn to you for all of their needs. Not only will your knowledge help them become more profitable, but it will also have a positive effect on your profits as well.

Sales can be one of the most demanding professions, you are required to call existing clients, reach out to prospective clients, and ensure that everyone’s needs are met; with this being said, it can also be one of the most rewarding careers. You will have the opportunity to connect with new people every day, establish yourself in your particular niche, and build a positive reputation in your field.